Privacy Policy

1. Who We Are

Palm & Hammer operates a lead generation platform that connects Florida homeowners with local contractors for residential home improvement services, including painting, garage floor coatings, lanais, pergolas, and fencing. References to "we," "us," or "our" in this policy refer to Palm & Hammer.

2. Information We Collect

When you interact with our website — including through our AI chat assistant — we may collect the following information that you voluntarily provide:

• Full name
• Phone number
• Email address
• ZIP code
• Project details (service type, scope, timeline, and other descriptions you share)
• Chat conversation transcript

We also automatically collect standard web analytics data such as pages visited, referral source, and UTM campaign parameters when you arrive via an advertisement.

3. How We Use Your Information

We use the information you provide to:

• Connect you with local Florida contractors relevant to your project
• Manage and follow up on inbound leads internally
• Improve the quality and relevance of our matching service
• Measure advertising campaign effectiveness

4. Third-Party Tools

We use the following third-party services in the operation of this site:

• Anthropic API — Powers our AI chat assistant. Chat messages are processed by Anthropic's API to generate responses. Anthropic's privacy policy applies to data processed through their platform.
• Meta Pixel — Used to measure the effectiveness of our Facebook and Instagram advertising campaigns. Meta may collect anonymized browsing data in accordance with Meta's data policy.
• Google Ads — Used to measure and optimize paid search and display advertising. Google may collect anonymized data in accordance with Google's privacy policy.

5. We Do Not Sell Your Data

Palm & Hammer does not sell, rent, or trade your personal information to third parties for their own marketing purposes.

6. Data Retention

We retain lead information for as long as necessary to fulfill the purpose for which it was collected or as required by applicable law. You may request deletion of your data at any time (see Section 7).

7. Your Rights & Data Deletion

You have the right to request access to, correction of, or deletion of your personal information. To submit a request, email us at:

privacy@palmandhammerfl.com

We will respond to deletion requests within 30 days.

8. Jurisdiction

This website is operated in the State of Florida, United States. By using this site, you consent to the collection and use of your information as described in this policy under applicable U.S. and Florida state law.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the most recent revision. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

10. Contact

Questions about this policy can be directed to:
privacy@palmandhammerfl.com